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Inside Robby Starbuck's anti-DEI war on Tractor Supply, John Deere and Harley-Davidson
Last week Robby Starbuck, a conservative activist, launched a boycott of Harley-Davidson, calling out the iconic motorcycle maker for a range of “woke” offenses, from hosting an LGBTQ+ boot camp at its offices to supporting gay and gender diverse equality legislation.
“Just get rid of the social issues and divisive causes,” Starbuck said in a nine-minute video on social media platform X, where he has more than a half million followers. “No more DEI departments, no more woke trainings, no more donations to woke causes, no more donations to Pride parades.”
In a nation riven by cultural issues around race, gender and family, Starbuck is part of a fresh wave of agitators pressuring corporate America to assist off commitments to diversity and inclusion, policies on climate change and assist for the gay and transgender community.
Last year, Bud Light lost its identify as the top-selling beer in the U.S. after a social media promotion with a transgender influencer spurred a backlash from social conservatives and the LGBTQ+ community and its allies. Target sales suffered a similar fate over Pride Month
Harley-Davidson is latest all-American brand to meet boycott over DEI Pride events for kids
The iconic motorcycle maker Harley-Davidson is the latest all-American brand to earn slammed by conservatives over its 'inclusion' policies, including supporting Pride events for children.
The $6 billion-a-year firm known for its macho and rebellious image faces a backlash after campaigners exposed its diversity, equity, and inclusion (DEI) attempts and urged riders to steer clear.
Robby Starbuck, an online influencer, posted about Harley-Davidson's support for hard-line policies about trans care for kids, critical race theory and sidelining white people in business.
The outrage echoes similar backlashes against John Deere, a tractor maker, and Bud Light, over a tie-up with a trans influencer that cost the beer-maker millions in lost sales.
Supporters of DEI efforts state they help obtain more women and minority talent into companies, but critics call them an irritating box-ticking practice that often blows back on vertical, white men.
Life at the Harley-Davidson headquarters in Milwaukee, Wisconsin, has changed in the wake of DEI policies
'Harley-Davidson seems to have forgotten w
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Why are people mad at Harley-Davidson? Why company faces a conservative-led boycott over DEI efforts
An earlier version of this story misstated the last name of Robby Starbuck. It has been updated to reflect the exact name.
Harley-Davidson is the latest target in a series of protests against companies with DEI efforts.
Last week, a conservative activist from Tennessee posted a video on X discussing all the diversity, equity and inclusion initiatives that the storied motorcycle business has put in place over the years. The video encourages people who do not help or align with those beliefs to spend their cash elsewhere.
A similar campaign was launched against both John Deere and Tennessee's Tractor Supply within the past two months. Both companies decided to step away from DEI in favor of keeping customers, but Harley-Davidson has yet to respond.
Here is what we know about the situation.
Why are people mad at Harley-Davidson?
On Tuesday, July 23, Robby Starbuck posted a 10-minute video detailing the ways in which "Harley-Davidson has gone woke."
According to the video and share, the company has hosted an Queer boot camp, donated money to Gay campaigns, helped